The Big Ten may not be the "Big Ten" for much longer after the addition of Nebraska to the conference as the Big Ten is looking to make a change...a name change.
With expansion continuing for the conference, and a new twelth member the Big Ten is obviously no longer the "Big Ten." But the conference has not been the Big Ten since 1990. The addition of Penn State in 1990 ended the reign of ten in the conference and moved the conference to eleven teams.
But with the now twelve team Big Ten and the ten team Big XI...does that the conferenc may be taking more than just Nebraska from the Big XII. Is the Big Ten going to take their name too?
It would only make sense but is it a boor business move?
Many businesses fight to protect their brand. So why would the conference look to destroy its brand? The Big Ten will always be known as the power conference of the great lakes. The Big Ten Network is already a brand worth millions to the conference.
Admittedly the names of the Big Ten and the Big XII do not make much sense. But is it bad business for the conference to contimplate a name change. I mean would you still get burgers from White Castle if they changed their name to "White Building With A Drive Thru?"
The one thing that will change is the logo of the Big Ten. After adding Penn State in 1990 the conference convienently changed the logo so their would be a numeral eleven in the logo, and according to some reports that is already in the works.
The Chonicle of Higher Education is reporting that the artist that designed the current logo back in 1990 is ramped up and ready to go again. Al Grivetti who in 1990 was a grad student at Northern Illinois University was given the opportunity to design the new logo for the Big Ten Conference, and the opportunity may be there again.
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